21 Grams

As part of the D&AD new bloods competition 21 Grams aimed to change the narrative around caregivers and their mental health. These caregivers are often times loved ones and are unpaid for their time and effort that they put in. Because they are caring for a loved one caregivers often forego their own mental and physical health to take care of the person in need. 21 Grams wanted to change this. They wanted to tell caregivers that it was ok to need a break and to focus on themselves.